Blonde It Up, Platinum Blonde, Permanent Hair Dye, 5x lift with no bleach
1 ea- $11.24/ 1ea
SAVE $0.76
Product availability and price subject to change based on offers available at pick-up or delivery time.
Meet Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein, and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish.
- Our most advanced blonding system lightens hair up to 5 levels with NO BLEACH.
- With Shimmer Lights Conditioner Your blonde's new best friend!
- Tones down brassiness and helps maintain brightness on lightened hair.
- Use immediately after lightening for a cool neutral tone OR 1-2 weeks later to prevent brassy tones.
Product Number: 21428513_EA
We do our best to be accurate with respect to the advertised ingredients, nutritional information, product images, country of origin, and descriptions listed on our app/website. As this information may be changed by manufacturers at any time, we strongly recommend that you always read the product packaging carefully for the most current and accurate ingredient, nutrition, country of origin, or other product information (including warnings) before using or consuming any products. If you have food sensitivities or allergies, you should always read the actual product packaging to ensure safety of the product for your situation. Please do not solely rely on the information provided on this app/website.
We may, at our sole discretion, limit or cancel quantities purchased to ensure reasonable requirements and availability for all customers.
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Plus taxsaleExp. 02/25SAVE $2.56
Most liked positive review
Worth the money
Love this toner! Used it before and using it again, yes your hair will be slightly darker but give it a moment. Your hair will be a beautiful toned blonde. Definitely would recommend using and will continue to use this product.
Most liked negative review
Ashy, greyish-brownish pink
My hair was the second shade of blonde shown on the box so I thought this would be perfect. Instead, most of my hair came out a muddy mousey brown and the top layer was an ashy grey/brownish pink. It's patchy and uneven - which I would expect from an old dye that was past its best but this was brand...
Reviewed by 2612 customers
Terrible toner
The worst toner I've ever used, I have very light bleach blonde hair and wanted a light pink to go on top….left on less than the 10 minute recommended time and it came out a muddy purple colour. Do not recommend!
Unsatisfactory product
I have just used the Blond it Up Platinum Blonde....if you desire orange/blonde roots this is the product to get!!! I have used Frost n Tip for years...worked great...now the light blonde isn't gone from the shelves and this product is in it's place....whoever did the testing on this was on some serious drugs...it does not work well!!!!
My favorite, way better than bleach
I want y'all to know that this does not work if you don't already have a ginger blonde hair or a dirty blonde. It only lifts if you are already somewhat blonde, but if you are a dirty blonde or ginger blonde it lifts very, very well. The toner will make your hair purple though😂 but it washes out after a few rinses. Overall, this is the only guy I use because it doesn't damage your hair like bleach dust and it gives me a really good lift with my natural hair color!!
Awful. Turned bright blonde hair dark purple.
Absolutely awful product. I had a light blonde base with slightly darker blonde at the top. I had dyed my fair pastel pink the evening before using my favourite Bleach London rose colour. However it hadnt taken to the top section of blonde. Saw this today and thought this could work. After 10 minutes the top of my head looked dark purple. Washed it out and it had ruined my hair. Looked dark and dull. Have now been furiously scrubbing my hair with bicarb and head and shoulders to remove it!
Absolute disaster - do not use
This product completely ruined my hair, I had balayage light blonde hair and now I have full green brown hair. This product should never have been released on public sale it is not safe to use and will ruin your hair. Do not use.
Very bad product
I used the pearl toner for blonde hair and it came out a horrible brown color. I don't recommend it.
Terrible
Made my hair a strange brown from bleach blonde don't recommend
Dark purple not rose
Hair turned out dark purple and after 10 washes I cannot get it removed. It's awful
AWFUL PRODUCT DO NOT GET
you are so lucky I am medicated because if i use this a month ago I would have had a breakdown. MY HAIR IS BROWN I USED THIS PRODUCT WITH BLONDE HAIR HOW HAS PUTTING THIS ON MY HEAD MADE MY HAIR BROWN? THIS HAS ALSO RUINED MY CURLS
Buyer beware
If I wanted purple or dark mulberry/ purple hair I would've bought that colour. Very dissapointed