Was so looking forward to this product. Received it later than scheduled. Liked the application options but smell was strong and results not the color that was shown.

Overall it I think the hairdye was good. It was easy to apply, had a nice consistency and I loved the colour but unfortunately the shade was a bit too light to really notice on my hair.

Wonderful hair color! Goes on easy and fully colors my hair. Does exactly what it's supposed to! Great color and lasts a long time as well :-)

This hair dye took so well, the crown of my head was so grey! And the cost of highlights is now just too much. This took so well the coverage is unreal. My hair has been left feeling so smooth too, instructions are extremely clear and it smells so nice. The consistency is great and goes so far, I have very long hair. It dried really well and left zero breakage. A great product

A nice coverage evenly applied and left hair soft and a nice light tone for grey hair, a subtle tint and hair felt fresh and nourished after. Not harsh like some others. Easy to follow instructions and easy to apply. Great results you can do at home.

I've tried this product three times and left it on a little longer each time-almost 45 min last time. No matter how I've applied it, it does not last more than 2 weeks. My hair is naturally white gray and the color fades beginning with 3rd shampoo. I'm disappointed because my hair was really nice the first few days.

I got this dye because I wanted to color my hair brown and not a light blond. My hair is natural light brown. I put the dye on at 11:06am and took it out at 11:36am. I then spent the next 2 hours trying to get it of my forehead, arm and both ears. My head itches like nothing I've ever felt. I washed off all the dye, showered too and still. Did all the tricks to remove it an acetone was the only thing that worked. The dye is darker than advertised. Medium golden brown. Idk if I will use this again after spiraling to get the dye off. I've been dyeing my hair since 1997.

I bought this a few months ago after my stylist left my salon and I was in shock and figured, well dang, may as well go back to coloring my hair again! As someone who has gone back and forth to home and professional stylists for decades this is absolutely 💯 worth it!!! Just follow the directions word for word 😊

i wanted to lighten up my hair as i had been using darker dye from the same brand, so we lightened my hair and it was a copper ish colour, then we used 5.3 brown colour, and after washing it out, it turned my hair so dark and completely jet black. thoroughly disappointed. was trying to stray away from my hair being so dark as it washes me out. also, the bonding treatment at the beginning makes my hair so unbelievably tatty

No dripping product with amazing coverage smell is lush not over powering my scalp and hair feel amazing texture is smooth and easy flowing definitely my new go to hair dye