Used this on a friend and the colour turned out nice it wasn't a big change but it gave it a little darker and a nice shine. Easy instructions and simple to use at home

This color is everything. Goes on the hair very thorough, leaves hair with muti dimensional cover and shine. also fully covered my ever increasing grey hairs which is no meant feat!

I honestly never want to use another home coloring product again. I have been coloring my hair for over 35 years and genuinely believed that I had tried every product on the market. Not one has ever inspired me to write a review...until now. In fact, I was seriously considering letting my gray hair take over right before receiving this product to test! What immediately caught my attention was the AHA bonding primer, something that I have never seen in home color products before, along with a a promise of multifaceted color, 100% gray coverage, and a bonding treatment. Those promises made me hopeful but the results completely exceeded my expectations! This hair color is nothing short of amazing! It is easy to apply, the primer enables color to go on evenly, hair looks and feels softer with zero gray, and the color is perfect. I can honestly say that this is the only hair color that I will ever use again! It truly makes me look and feel younger - and that is priceless!

I wish I was able to actually use this on my hair. I attempted to contact help on four occasions and was unable to get a response that due to the length and thickness of my hair, I would need two boxes. I have not colored my hair in nearly a decade and this kit is worlds better than what it used to be. The smell is much better as far as blonding hair colors go. The kit includes the good black gloves and a good size tube of after-care conditioner that always leaves my hair in such great condition afterwards. Clairol was my go to brand when I was bleach blonde a decade ago and I wish I could have used this to go a couple shade lighter on my natural "dirty" blonde hair.

I had the opportunity to try ColorStrong in the shade light ash blonde. As a natural dark blonde/light brown I think this would be suitable for people with blonde hair. It lifted without bleach and was able to cover the gray patch I have. It doesn't have a strong smell and was very easy to use. Be sure to check instructions and also the color expectation that is given on the box. I don't think this shade would work on darker hair. It definitely does give a natural color.

I have used a different shade of this brand in the past, so I knew it was a high quality product. This shade looks true to color, is gentle, and doesn't smell bad.

I was looking for an ashy color that wouldn't strip my hair and can cover some greys I have at the temples. This did the job. It was easy to use and follow the instructions. The kit included everything that you need and has easy to follow instructions. There was no harsh chemical smell and it made my hair feel soft after washing it out.

I just love how my hair came out! It covers grays like a dream and my hair looks refreshed, shiny, and so healthy! The product was easy to apply and it didn't have an awful smell to it. The results were just what I was hoping for! I would definitely recommend to friends and family!

My hair was dark when I used this. I used no lightening products as I wanted to see the impact it would have and the true colour. I was very pleased with the coverage. It was a decent consistency that was easy to apply. It was gentle on the scalp. As you can see I took this picture after two washed and the shone is still great.

There is no ammonia smell, and overall, I didn't have any allergic reactions. It just feels a little dry, but it's acceptable. The color is redder than I expected, and there is some difference between the dyed roots and my natural hair color. The grey hair coverage is about 80%