A nice coverage evenly applied and left hair soft and a nice light tone for grey hair, a subtle tint and hair felt fresh and nourished after. Not harsh like some others. Easy to follow instructions and easy to apply. Great results you can do at home.

I got this dye because I wanted to color my hair brown and not a light blond. My hair is natural light brown. I put the dye on at 11:06am and took it out at 11:36am. I then spent the next 2 hours trying to get it of my forehead, arm and both ears. My head itches like nothing I've ever felt. I washed off all the dye, showered too and still. Did all the tricks to remove it an acetone was the only thing that worked. The dye is darker than advertised. Medium golden brown. Idk if I will use this again after spiraling to get the dye off. I've been dyeing my hair since 1997.

I bought this a few months ago after my stylist left my salon and I was in shock and figured, well dang, may as well go back to coloring my hair again! As someone who has gone back and forth to home and professional stylists for decades this is absolutely 💯 worth it!!! Just follow the directions word for word 😊

i wanted to lighten up my hair as i had been using darker dye from the same brand, so we lightened my hair and it was a copper ish colour, then we used 5.3 brown colour, and after washing it out, it turned my hair so dark and completely jet black. thoroughly disappointed. was trying to stray away from my hair being so dark as it washes me out. also, the bonding treatment at the beginning makes my hair so unbelievably tatty

No dripping product with amazing coverage smell is lush not over powering my scalp and hair feel amazing texture is smooth and easy flowing definitely my new go to hair dye

This product did not have 100% gray coverage as advertised. Sadly a waste of money. Followed instructions precisely :(

Overall, I would say this is a good product with nice color results and even coverage. I love how the color turned out on me. The only downside I had was mild scalp burning during processing time.

I have dark blonde hair and it has a slightly warmer undertone which I don't prefer. I like this ash blonde color that is easy to apply and cools down my color tone. This product was free for my review.

This was really good considering my hair was a darker blonde to start with. Covered my few greys. My only complaint is that it really brought out the red undertones in my hair, but that's more my fault.

I got Darkest Brown 3.0. It covered my grey roots very nicely and perfectly with deep coverage, color blended into my natural hair color perfectly and pretty. Cream application was very easy to use without mess, and my hair looked healthy after coloring. I'm very happy with result!