It states that this product doesn't contain phenylenediamine however after reading the ingredients it clearly states that it does. I have had some allergic reaction to that ingredient so when I read that it doesn't contain said ingredient I purchased 2 boxes only to find it does. I feel like I have been mislead 😕

This used to be a great color. Now, it turns my hair a reddish, golden color. Rusty-looking. It seems something has changed in the formulation. Very dissappointed.

I go between this and 5A occasionally depending on which undertone I'm going for. Both do a stellar job at darkening my medium brown hair, since this is demi permanent and deposit only. Lovely color.

Definitely not the same like before , there is no allergy molecule added in this one like the previous one in white green packaging, I used this and my scalp is irritated and have tingling and dandruff! Why change it when was good before ?!

I should have read the reviews first. This product turned my light brown hair jet black in only 20 mins. My hair now feels dry and brittle. Do not make my mistake, stay away from this product.

Leaves hair greasy. Prob should be liquid not cream based. Lasts two weeks.

I bought this product about a month ago and I'm really happy with it! I have very sensitive scalp. I have tried different hair color products which irritated my scalp but with Natural Instincts I don't have any problems at all.

Bought the medium brown 5 to even out my blond highlights & match my roots. Came out jet black although the box looks like a chestnut medium brown! The last medium brown i used came light brown bc i have lots of natural blonde highlights. So upset. Will never buy or recommend this hair color to anyone!

I have been using natural instincts #4 for several years and I am so pleased with the long- lasting results. Healthy & shiny hair! Thank you Clairol!

Another Man Abandoned By This Company. Natural Instincts for Men, was suddenly and without an alternative, Cancelled like Weinstein. So as many others, I'm a guy looking for something like M9 in the men's color, ie light brown. You'd think there'd be a page devoted to the men who patronized Clairol for years, directing them to alternatives. That would require that this company cared about men. So here we are. . . I tried Light Brown 6. The result was blondish hair that looks like it was combed with brass shavings. Even if I went with 6c Brass Free, I can't believe that it would change the blondness of the color. I look at medium browns and well . . . there are complaints this results in almost black hair. Yeah, yeah, yeah, call the company. We should not have to. There should be a page devoted to men using this company's products, where we see a chart directing us to the correct product if we used M9 or that product if M11 etc.