This thing is most certainly worth every penny! The bristles on this toothbrush are outstanding! The middle red ones are more firm than the outside ones. It really gets a good clean! I absolutely love the completely straight handle on this! I brush in circles with it, twice a day!

I must say that Colgate Opti White Charcoal manual toothbrush works really good. This has multiti-height bristles that reach up to the gum line and in between the teeth for whitening and plaque removal. This particular toothbrush has soft bristles that promote whitening over time. My mouth feels very clean using this.

I just bought this toothbrush, and honestly, I love it. It is really soft on the teeth and gum, it is weighted the right way, and it's really massaging, relaxing and cleans the teeth very well. Love it and would suggest it. Also really good price.

Colgate Optic White Pro Series charcoal spiral bristles toothbrush is very soft easy to use you can take it on the go and helps brush away surface stains

Very soft. Not too soft where you can't brush but it's the perfect level. I like brushing with it because it works really well. Never used charcoal before especially with a brush but I think it works like it's supposed to

I was excited to try this toothbrush because I am always looking for something to make my teeth feel cleaner. I was very disappointed after using this toothbrush for the first time because my teeth still felt like they had tarter on them. I decided to use the toothbrush for another week just so I could do a fair review, but I had to stop using it due to my teeth not feeling clean at all. Overall it is a good concept but it just doesn't get the job done.

This tooth brush is very good quality but I didn't feel it was different from other higher quality brushes.

I love the look and feel of this toothbrush so much. It just feels luxurious and perfect in my hand. The rounded brush was a different feel in my mouth but I quickly got used to it. The only downfall is that my gums bleed every time I use this brush and they've never done that with other toothbrushes. I think God one is just former bristles and it highly irritates my gums.

Works great I had no trouble at all with my sensitive teeth that I have. Was not a hard brushel of the teeth. I'm not sure I saw a difference with it being charcoal in it. Works good for cleaning tho.

Works very well for soft brush lovers. I'm used to a medium or hard brush. But it does its job. Aides in the whiteing aspect of tooth brushing. I would definitely recommend this to a friend.