Frequently Asked Questions

Guiding Stars® was created to be a shopper’s best friend! It is a nutrition program that rates foods based on its nutritional value and assigns 1, 2 or 3 stars; with three stars being the highest rating within the Guiding Stars® program. Guiding Stars® ultimately helps guide you to nutritious options on our store’s shelves.

The Guiding Stars® program is available at the following stores: Atlantic Superstore, Dominion (Newfoundland and Labrador), Bloor Street Market, Fortinos, Loblaws, Loblaws City Market, Loblaws Great Food, Maxi, Maxi & Cie, No Frills, Provigo, Provigo Le Marché, Real Canadian Superstore, Save Easy, Valu-mart, Your Independent Grocer, and Zehrs stores.

Your Guiding Stars® profile is a tool that tracks the amount of Guiding Stars® rated products in your grocery shop and assigns a level from 1 to 5. The greater the number of starred products in your cart, the higher your level will be. We can even show you how your basket rates compare to the rest of Canada, your province, and your local grocery store. This tool is available to PC Plus™ registered members only.

Products can be rated with 1, 2 or 3 stars. Some products or in-store shelf labels have no stars.

Foods are credited for vitamins, minerals, dietary fibre, whole grains and omega-3 fats, and are debited for saturated fat, trans fat, added sugars and added sodium. A product will receive stars if the credited nutrients outweigh the debited nutrients. If an item or shelf label has no stars, it simply means one of the following:

a. The product does not meet the nutritional criteria for receiving a Star because the debits outweigh the credits.

b. The product is not rated because it has less than five calories per serving, for example, bottled waters, dried spices, and coffees/teas.

c. The product has not yet been rated. For locally sourced products this is common. Some products may take 2-4 weeks after they arrive in store before they are rated.

You can look up the star rating on products by searching for it in the Food Finder available at www.guidingstars.ca

There are five (5) possible levels that can be displayed on your Guiding Stars® profile.

Banner refers to the Loblaw Companies Ltd grocery store that you primarily shop at. The Guiding Stars® program is available at the following stores: Atlantic Superstore, Dominion (Newfoundland and Labrador), Bloor Street Market, Fortinos, Loblaws, Loblaws City Market, Loblaws Great Foo d, Maxi, Maxi & Cie, No Frills, Provigo, Provigo Le Marché, Real Canadian Superstore, Save Easy, Valu-mart, Your Independent Grocer, and Zehrs Markets stores.

When you shop and present your PC Plus™ card, your purchase history, shopping patterns, and the offers you use are analyzed so that we can provide you with personalized offers relevant to you. This information combined with the Guiding Stars® ratings on products you buy helps give you this personalized experience. Your privacy is our top priority. View our Privacy Policy to learn more. A copy of our Privacy Policy is also available at customer service at participating stores.