First time trying the shampoo, I always just used the conditioner. I have been missing out… it's just to great with my hair.

I love this shampoo, and the conditioner(the curl next door). I tried it because well it smells like cake, and a lot of shampoos and conditioners now have a scent in it(not sure what it is) that is terrible! my hair has always been ugly wavy, it would look unbrushed, when I have brushed it multiple times. I've been using this shampoo and conditioner for 4 days and have had 2 compliments on how good my hair looks already. Im sold, my favorite hair products ever!

I have been useing this for two years and glad I have been

This shampoo lathers up nicely, smells good but I can't tell if it helps with curls bc I use it with the conditioner (don't like, doesn't detangle, feels grippy) and the curl cream. Kind of expensive too. I'm going to try other s and c but still use the curl cream and see if my hair still looks good. It does curl nicely with all these products but I also let it dry in a scrunched bun. I should let it air dry down and observe the curling.

I decided to try something new without sulfates and silicones! I love the smell. It feels so lightweight on your hair and really does help your curls! Just not sure if it's color safe?

I stumbled across Cake in Walgreens in the USA. Loved the lemony-vanilla scent, and was curious enough to give it a try. Excellent curl shampoo that leaves my hair feeling thick and plush. I'm not much a conditioner user, but I find that the detangling spray works perfectly for me and my hair.

This shampoo smells disgusting. Like heavy mildew and a light hint of frosting. It takes forever to wash the scent out of your hair with other products. It's been 3 showers since I used it and I feel like I smell how Post Malone looks.

I used this product with this brand's conditioner. Waste of money. It delivered on the anti-frizz, but that's all I can give it credit for. After 1-2 weeks of use, it slowly flattened out my coils to short waves. The second I used other products my hair improved. Why is this product labeled as curl-enhancing?

Oh my word. This product is absolutely wonderful. I am a huge fan of sweetly scented products. I had a dream a year ago that I finally found a shampoo that smells like cake. This company has literally made my dreams come true haha. This shampoo and the matching conditioner smell like a delicious lemon cake. They are amazing. I suffer from migraines and most fragrant things can trigger those migraines, but these have yet to do that! I have wavy, medium thick hair and I love how the shampoo and conditioner made my hair look and feel. If my hair looked like a tumbleweed after I used these products, I would probably still use them just for the scent alone, but that wasn't the case! The fact that these smell wonderful, are cruelty free, vegan, and made with natural ingredients, is a huge win in my opinion! Thank you for making such wonderful products and for making them for people like me, who don't always love fruity or floral scents!

This was an amazing product and gave me the waves I have been wanting!!!! Highly recommend. It is also better for you with no SLS in it.