Colour Protect Colour Treated Hair Shampoo

Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Colour Protect Advanced  Damage Therapy hair shampoo deeply nourishes and protects colour vibrancy. —hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. *when using SH/CD or SH/Mask vs. non-conditioning shampoo.With Colour Care Serum, a key amino acid found in hair, this shampoo for colour treated hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the Liquid Bio-Protein care technology, which is designed to refill weak protein. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage.*  Formulated with colour care serum, our Dove Colour Protect shampoo and conditioner system deeply nourishes and protects colour vibrancy. Specially designed for colour-treated hair. Just apply onto wet hair, lather and rinse before using the Dove Colour Protect hair conditioner. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing  a new dawn of hair possibilities now.

• HAIR REBORN: Dove Colour Protect hair shampoo renews with every wash—hair is reborn 10X stronger. **effect on external breakage when using system.
• SHAMPOO FOR COLOUR TREATED HAIR: This Dove shampoo with Colour Care Serum deeply nourishes and protects colour vibrancy.  *when used as a system.
• BIO-PROTEIN TECHNOLOGY: These hair care products are formulated with Bio-Protein Care and Colour Care Serum to replenish damaged protein, strengthening each hair fiber from root to tip with every wash.
• HOW TO USE: Apply hair shampoo to wet hair, lather and rinse before using conditioner.
• BACKED BY SCIENCE: These hair products use Dove’s patented technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage. 
• CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan.