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L'Oreal Paris

Feria Permanent Hair Dye

79%
of reviewers would recommend this product to a friend.
1 ea
$19.49ea
  • $19.49/ 1ea
Plus tax

Product availability and price subject to change based on offers available at pick-up or delivery time.

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Currently low in stock at Real Canadian Superstore Gerry Fitzgerald Drive

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L’Oréal Paris Feria multi-faceted permanent hair color delivers precise coloring results. Elevate your style with trending colors, all without the damage with a NEW Bond Care Technology for up to 40% stronger hair. Vegan drip-defying formula lets you apply all-over color like a pro, suitable for all hair types and textures.

  • Feria from Canada’s #1 hair color brand, is a multi-faceted permanent hair color with over 50+ shimmering shades for a vibrant hair color, no appointment required
  • True to Color: Get the look with custom-blended unique shades with 3X highlights, for multi-dimensional, long lasting vibrant hair dye, suitable for all hair types
  • Color Without the Damage: NEW breakthrough Bond Care Technology helps repair strength of weak hair bonds, for up to 40% stronger hair to achieve long-lasting color, all without the damage, with a vegan formula
  • Content : 1x shimmering conditioning color crème, shimmering conditioning developer crème, Bonding Complex complex conditioner, colourist gloves, insert
  • Optimal Breakage Defense: Aromatic shimmering serum with oil blend of coconut, linseed and sunflower for extra boost of care and visibly healthier hair

Product Number: 21706844_EA

Ratings & Reviews

3.9
164 ReviewsWrite a review
79%
of reviewers would recommend this product to a friend.

Ratings Distribution

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Most liked positive review

Beautiful!!

I have dark long thick brown hair so I had to lighten it and that took a lot of time but it was worth it. Its my first time ever dying my hair and when I was finished my hair came out great!! My color looks just like it does on the box I was definitely not disappointed.

Versus

Most liked negative review

Wrong Color then what was in box

Bought the Feria M26 "Violet Eclipse" yesterday and dyed my hair... I had previously used the same brand and similar color "Midnight violet" V28 back on November 22, 2023. There were no products in my hair before I dyed it the M26 last night. I processed it as directions said. When I washed it out p...

Reviewed by 164 customers

Feria vivid Fuchsia

  • Submitted 2 months ago

  • By Sam32

  • From Toronto

Verified Reviewer

Reviewed at

lorealparis.ca/

I dyed my hair 2 weeks ago from a platinum blonde to vivid fushsia in Feria. Already colour has drastically faded, and roots are starting to show of my original hair colour. Though a beautiful colour, This does not last long at all. And it's a major upkeep. Kinda not worth it. I did not expect it to last such a short time. Out of a 1-5 rating and recommendation, I would say a 3. Hope it works better for someone else than it did me.

Bottom Line No, I would not recommend to a friend

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made me brown .

  • Submitted 3 months ago

  • By shain67

  • From undisclosed

Verified Reviewer

Reviewed at

lorealparis.ca/

so upset this made my hair brown and some parts of my hair purple :( i worked so hard to get a nice pretty blonde and now im brown and idk how to fix it.

Bottom Line No, I would not recommend to a friend

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DOESNT WORK FOR DARK HAIR

  • Submitted 9 months ago

  • By Lillllssssssssss

  • From undisclosed

Verified Reviewer

Reviewed at

lorealparis.ca/

DOES NOT WORK FOR DARK HAIR. the box shows dark brown hair is suitable it doesn't work. First day I dyed it my hair was too oily and looked greasy. Second day of washing even using colour safe hair products you can't see the colour. Paid full price and waste of money

User submitted media
Proof

Bottom Line No, I would not recommend to a friend

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UsedB61 and my hair...

  • Submitted 10 months ago

  • By Darlette

  • From undisclosed

Verified Reviewer

Reviewed at

lorealparis.ca/

UsedB61 and my hair turned out brown with grey greenish tinge how can I fix it

Bottom Line No, I would not recommend to a friend

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Good Product

  • Submitted 10 months ago

  • By Alley

  • From Toronto, ON

Verified Reviewer

Reviewed at

lorealparis.ca/

great product !! it lasts great, my only problem was that the dye turned pink instead of purple (?) not too sure why but it still looks nice !

Bottom Line Yes, I would recommend to a friend

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WOULDN'T RECOMMEND

  • Submitted 1 year ago

  • By Queen d

  • From Chandler az

Verified Reviewer

Reviewed at

lorealparis.ca/

Seriously mad "leather black is reddish blackish I'm so disappointed this is my first time trying this hair dye and so far this is the worse I'm sorry even the dollar store hair dye works better than this

User submitted media
DON'T RECOMMEND

Bottom Line No, I would not recommend to a friend

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Basically grey hair dye

  • Submitted 1 year ago

  • By Adriane

  • From undisclosed

Verified Reviewer

Reviewed at

lorealparis.ca/

DO NOT put this on your hair. Not even a minute after putting in on my hair it was turning it dark grey. Ive been trying to take off the patchy grey from my hair and it won't come off. My hair was the color of a vanilla cake before and now its the color of a dirty mop.

Bottom Line No, I would not recommend to a friend

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Still heartbroken more then a year and a half late

  • Submitted 1 year ago

  • By RebeccaD

  • From Cape breton, nova scotia

Verified Reviewer

Reviewed at

lorealparis.ca/

I used this product over a year and a half ago, it ended up burning my scalp, and nearly all of my hair falling out. My hair will still not grow out and I was never even written an apology, or anything. Super dissapointed in this company. My hair is now so brittle and its scary to even brush it. I still have left over marks from where it burnt my skin, and have been very depressed since this has happened

Bottom Line No, I would not recommend to a friend

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Nice

  • Submitted 1 year ago

  • By Wildwoods Haircare

  • From Belleville ontario

Verified Reviewer

Reviewed at

lorealparis.ca/

I used this all the time love love it and I have black hair with blue and take out then I did tanner after love it now I carry this in my solan

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Not the best for gray coverage

  • Submitted 1 year ago

  • By Kkk7

  • From Montreal, qc

Verified Reviewer

Reviewed at

lorealparis.ca/

Tried Feria for the first time in 62 iced brown, it did not cover grays well. I was hoping for better from L'Oréal

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Reviewed by 164 customers