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Photofocus Nude Ivory Foundation
Wet N Wild

Photofocus Nude Ivory Foundation

82%
of reviewers would recommend this product to a friend.
30 ml
$9.99ea
  • $33.30/ 100ml
Plus tax

Product availability and price subject to change based on offers available at pick-up or delivery time.

Get this item with your grocery order.

Currently in stock at Real Canadian Superstore Gerry Fitzgerald Drive

Product Number: 21364200004_EA

Ratings & Reviews

4.2
19075 ReviewsWrite a review
82%
of reviewers would recommend this product to a friend.

Ratings Distribution

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Most liked positive review

3 years strong

I purchased this a while (3 yrs ago) and I've already forgotten how many bottles I've bought since then. First time I tried this foundation I was in love . I only use drugstore foundations I've been through maybellime fit me Milani covergirl neutrogena and still this is my favorite. Yes it does have...

Versus

Most liked negative review

Really dry.. and oily?

Just bought this the color is spot on but only 30 minutes after wearing it began looking really oily on my nose and really dry every where else. I did use primer and setting powder and I haven't had this problem with my other foundations. It really sinks in the skin instead of sitting on top and cov...

Reviewed by 19075 customers

Great Product

  • Submitted 9 months ago

  • By carolync148_1166

  • From Undisclosed

Community Content

Ok I'm kind of obsessed with this brand of makeup. Wet N Wild has come a long way and has improved their makeup. I love how this dots of my skin and looks so good.

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Mus have for heavy makeup 🍒

  • Submitted 10 months ago

  • By teonae1_4046

  • From Undisclosed

Community Content

Wet n Wild's Photo Focus Foundation with the matching brush is honestly such a solid pair. The texture surprised me—lightweight but with a smooth even finish that doesn't look cakey. It holds up impressively well during the day without settling into lines or fading and the packaging feels simple but functional. Application with the brush is where it really shines; it spreads easily blends fast and gives a more polished look than fingers or sponge. The brush design is comfortable to hold and makes it easy to get into smaller areas. Overall it performs like a much pricier combo

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Very nice affordable foundation

  • Submitted 10 months ago

  • By samantham679_2887

  • From Undisclosed

Community Content

This is one of the best affordable foundations i have ever used. The brush that comes with it is just as good as more expensive brushes I have used. The bottle is nice and the finish of the foundation is build able natural.

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It makes the best base

  • Submitted 10 months ago

  • By starwell_9492

  • From Undisclosed

Community Content

I use it as a concealer and it has great coverage but I need to build it a bit. It looks amazing when I use a beauty blender and my fingers although it's slightly streaky when I use a brush but maybe it's just me.It has very minimal transfer once dried and it lasts for hours. I love how it isn't cakey it was my first foundation and I've been using it for years!

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Wore it on my wedding day!

  • Submitted 10 months ago

  • By kaitm33_739

  • From Undisclosed

Community Content

My fave drugstore foundation! It is lightweight but full coverage and photographs SUPER well. I have encouraged every woman in my life to buy this.

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Smooth finish long wear !

  • Submitted 10 months ago

  • By brisam71_2365

  • From Undisclosed

Community Content

Good coverage for the price. Blends well looks natural and feels lightweight. the finish is very nice it's long wear the sent is okay. It's one of my favorites

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It's ok!!

  • Submitted 11 months ago

  • By iamemmanuella_6647

  • From Undisclosed

Community Content

I loved the texture of this and the fact that . I came from using my translucent Coty Airspun in translucent that I've had for literally a decade which was more on the pink-y side. The translucent for this product was more yellow-y so it make my concealer look crazy. Not gunna knock this product for that but just something to consider

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Foundation

  • Submitted 11 months ago

  • By svetlanaz14_77

  • From Undisclosed

Community Content

I tried Wet n Wild PhotoFocus Foundation and for its price it's a solid everyday option. It gives light to medium coverage that evens out skin tone and hides minor imperfections without feeling heavy. The finish is natural skin‑like — not overly matte but not shiny so face looks fresh and fairly smooth. On good days it lasts many hours and blends decently with a sponge or brush especially if you set it with powder. It's convenient if you want an affordable base for casual wear.

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Perfect for first time makeup

  • Submitted 11 months ago

  • By oliviamichelesiemon_5136

  • From Undisclosed

Community Content

Let's just say this was my first foundation I ever used. It does just enough but eventually you want more. Doesn't cover a lot but does really well for a super cheap drugstore makeup. Perfect for teens and older skin

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Good product bad packaging

  • Submitted 11 months ago

  • By dulceb62_8835

  • From Undisclosed

Community Content

It has really good coverage and it goes on cool and smooth for its price this foundation does amazing work. The product comes with a built in applicator (which is think is great because I dont like having makeup on my hand).Now for the bad part though the bottle is made out of glass the cap/top of the bottle is made with cheap plastic making it fragile to wear and tear

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Reviewed by 19075 customers