Pro Sensitive Whitening Toothpaste

A SENSITIVE WAY TO CARE FOR SENSITIVE TEETH.Naturally powered by ARM & HAMMER™ Baking Soda for healthier teeth and gums*. It neutralizes harmful acids before they damage teeth, penetrates between teeth and along gum line for a deep clean, low abrasion formula that won’t damage enamel and safely whitens with the gentle power of baking soda Maximum relief for painful tooth and nerve sensitivityLow abrasion formula is 40% more gentle than a leading sensitive toothpaste. Fluoride cavity protection aids in the prevention of dental decay and helps remineralize tooth enamelFormulated with 5% potassium nitrate to help reduce painful sensitivity to cold, heat, acids, sweets on contactHelp prevent tartar build upFresh Mint FlavourA decrease in sensitivity should occur within the first two weeks of regular brushing and improve with continued use.*when used as part of a complete brushing routine.