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Currently in stock at Real Canadian Superstore Gerry Fitzgerald Drive
Brighten your blon with Highlight Activating Brightening Shampoo. The salon-inspired formula moisturizes and reactivates fa d highlights for soft, natural-looking blon . It gently removes build-up and residues that can make blon hair look dark and dull. Amplifies mega-watt shine without adding or positing colour, for maximum blon impact that mands to be noticed. signed for lighter sha s of natural, colour-treated, or highlighted blon hair.
Product Number: 20326152003_EA
*5% or less is a little, 15% or more is a lot
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5 Stars
207
4 Stars
129
3 Stars
56
2 Stars
19
1 Star
15
My highlights are pretty fresh having only had them done a couple of weeks ago. This shampoo contains avocado oil and vitamin c so it feels really nourishing but its also lightweight on my fine flyaway hair. So far, it is really helping to keep my highlights vibrant. It also smells lush! I would def...initely recommend this for helping to keep your blonde/highlights bright and vibrant.
I received the sample size of it and used each once, all I can say is that it feels luxirious bec of the smell it left on my hair. I can't see the difference at one use but will surely try it again.
I have been using sheer blonde highlight activating shampoo and conditioner for years!! I am finding difficult to find in the stores which I am unhappy about. This is a fabulous shampoo and conditioner for fine blonde hair.
Looks lighter, shinny and very sleek silky. It pops my eye color

Submitted 4 years ago
By Hezrich85
From undisclosed
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
johnfrieda.com/Amazing, Amazing.so impressed with this shampoo. Definitely my new favourite! Along with the conditions my hair has never looked and felt so soft and shiny! My highlights look amazing.

Submitted 4 years ago
By Jbizzle
From undisclosed
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
johnfrieda.com/Would defo recommend this Shampoo if you have blonde hair or highlights. It only takes a little to wash shoulder length hair, and gives it deep clean wash ,aswell as smelling amazing. After a day at the beach it totally brought my hair back to life again. The perfect Combo to use with the conditioner. I will be using the dark one when I decide to go Brunette again , 10/10 #JohnFriedaUK
Submitted 4 years ago
By LoopyLou
From undisclosed
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
johnfrieda.com/After using John Frieda Highlight Activation Brightening Shampoo I found that my hair was definitely a few shades brighter than the day I walked out the salon, it has left my hair feeling so smooth and sleek and has definitely brought it back to life. I'm a new fan.

Submitted 4 years ago
By Jazjam93
From undisclosed
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
johnfrieda.com/This shampoo has made my hair alot less dull, it has certainly done what it says on the bottle, brightened my hair and gave a lovely shine. Thanks John Frieda!
Submitted 4 years ago
By Shannon
From undisclosed
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
johnfrieda.com/Loved using this shampoo on its own and along side the conditioner. It didnt dry my hair out like other lightening shampoos and didnt feel too harsh. My hair is very oily but my hair didnt feel so oily after using this. My highlights have a new lease of life and my hair isnt ruined , its brightened up my highlights the same as the sun would. Overall very happy with this product.
Submitted 4 years ago
By Emsie
From undisclosed
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
johnfrieda.com/I was impressed with this Shampoo. Lathers really well and only a small amount needed. Has a fresh fragrance and your hair feels fresh and clean afterwards
Submitted 4 years ago
By mrozonka
From undisclosed
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
johnfrieda.com/The shampoo smells lovely, it also leathers very easily, you don't need to use a lot of product to achieve very good results. My work colleague asked whether I got new highlights without knowing I used this shampoo and conditioner! I found it easy to brush my hair afterwards too. Overall would recommend.
Submitted 4 years ago
By Foyco
From undisclosed
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
johnfrieda.com/My highlights are pretty fresh having only had them done a couple of weeks ago. This shampoo contains avocado oil and vitamin c so it feels really nourishing but its also lightweight on my fine flyaway hair. So far, it is really helping to keep my highlights vibrant. It also smells lush! I would definitely recommend this for helping to keep your blonde/highlights bright and vibrant.


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