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$13.99ea
- $5.60/ 100ml
Plus tax
Product availability and price subject to change based on offers available at pick-up or delivery time.
Brighten your blon with Highlight Activating Brightening Shampoo. The salon-inspired formula moisturizes and reactivates fa d highlights for soft, natural-looking blon . It gently removes build-up and residues that can make blon hair look dark and dull. Amplifies mega-watt shine without adding or positing colour, for maximum blon impact that mands to be noticed. signed for lighter sha s of natural, colour-treated, or highlighted blon hair.
Product Number: 20326152003_EA
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Most liked positive review
Lovely & Lightweight
My highlights are pretty fresh having only had them done a couple of weeks ago. This shampoo contains avocado oil and vitamin c so it feels really nourishing but its also lightweight on my fine flyaway hair. So far, it is really helping to keep my highlights vibrant. It also smells lush! I would def...
Versus
Most liked negative review
Luxurious smell on my hair!
I received the sample size of it and used each once, all I can say is that it feels luxirious bec of the smell it left on my hair. I can't see the difference at one use but will surely try it again.
Reviewed by 428 customers
Not the same look or formula
Nothing like the previous formula- highlight activating for blondes. This doesnt lather the same, is much thinner (I have to use more product), and leaves my hair feeling unclean/greasy some days. I'm very sad as I had just discovered the highlight activating formula. Please bring the original formula back, even if it will cost more because of rising inflation.
Smells horrible
The new formula has a very strong perfume smell that affects my allergies and it is watered down compared to the previous formula.
Favorite shampoo
I have been using sheer blonde highlight activating shampoo and conditioner for years!! I am finding difficult to find in the stores which I am unhappy about. This is a fabulous shampoo and conditioner for fine blonde hair.
Brightness well
Looks lighter, shinny and very sleek silky. It pops my eye color
Already purchased again!
Amazing, Amazing.so impressed with this shampoo. Definitely my new favourite! Along with the conditions my hair has never looked and felt so soft and shiny! My highlights look amazing.
Gorgeous clean Wash
Would defo recommend this Shampoo if you have blonde hair or highlights. It only takes a little to wash shoulder length hair, and gives it deep clean wash ,aswell as smelling amazing. After a day at the beach it totally brought my hair back to life again. The perfect Combo to use with the conditioner. I will be using the dark one when I decide to go Brunette again , 10/10 #JohnFriedaUK
Smooth & sleek
After using John Frieda Highlight Activation Brightening Shampoo I found that my hair was definitely a few shades brighter than the day I walked out the salon, it has left my hair feeling so smooth and sleek and has definitely brought it back to life. I'm a new fan.
No more dull hair
This shampoo has made my hair alot less dull, it has certainly done what it says on the bottle, brightened my hair and gave a lovely shine. Thanks John Frieda!
LOVE THIS
Loved using this shampoo on its own and along side the conditioner. It didnt dry my hair out like other lightening shampoos and didnt feel too harsh. My hair is very oily but my hair didnt feel so oily after using this. My highlights have a new lease of life and my hair isnt ruined , its brightened up my highlights the same as the sun would. Overall very happy with this product.
Impressed
I was impressed with this Shampoo. Lathers really well and only a small amount needed. Has a fresh fragrance and your hair feels fresh and clean afterwards