- $18.99/ 1ea
Product availability and price subject to change based on offers available at pick-up or delivery time.
Currently low in stock at Real Canadian Superstore Gerry Fitzgerald Drive
L'Oréal Paris Superior Préférence is a premium permanent hair color, delivering a salon-quality result at home. Its unique gel-oil formula ensures precise application and optimal adherence for rich, luminous color that defies fading for up to 9 weeks. Paired with our Shine Protect Conditioner, enriched with a UV filter and Vitamin E, this system leaves hair 10x stronger* and radiantly shiny while providing flawless 100% grey coverage.
- Up to 9 Weeks of Fade-Defying Color: Achieve impeccable hold and vibrancy with our high-tenacity dye technology that resists fading for weeks; enjoy rich, luminous color that stays true.
- 10x Stronger Hair: Experience enhanced durability with our complete coloring system, which reinforces the hair fiber against daily damage and styling for a healthier look and feel.
- 100% Grey Coverage: Enjoy a uniform and natural-looking result that perfectly covers even stubborn greys for a rich, sophisticated finish; ideal for all hair types and textures.
- 2x More Shine: Reveal mirror-like luminosity and silky softness with a conditioning treatment designed to polish and protect every strand for a healthy-looking, radiant glow.
- No-Drip Gel-Oil Formula: Master the art of at-home colouring with a premium texture that ensures precise application and optimal adherence to the hair without the mess.
Product Number: 20848760_EA
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We may, at our sole discretion, limit or cancel quantities purchased to ensure reasonable requirements and availability for all customers.
Most liked positive review
Beautiful!!
I have dark long thick brown hair so I had to lighten it and that took a lot of time but it was worth it. Its my first time ever dying my hair and when I was finished my hair came out great!! My color looks just like it does on the box I was definitely not disappointed.
Most liked negative review
Wrong Color then what was in box
Bought the Feria M26 "Violet Eclipse" yesterday and dyed my hair... I had previously used the same brand and similar color "Midnight violet" V28 back on November 22, 2023. There were no products in my hair before I dyed it the M26 last night. I processed it as directions said. When I washed it out p...
Reviewed by 164 customers
Feria vivid Fuchsia
I dyed my hair 2 weeks ago from a platinum blonde to vivid fushsia in Feria. Already colour has drastically faded, and roots are starting to show of my original hair colour. Though a beautiful colour, This does not last long at all. And it's a major upkeep. Kinda not worth it. I did not expect it to last such a short time. Out of a 1-5 rating and recommendation, I would say a 3. Hope it works better for someone else than it did me.
made me brown .
so upset this made my hair brown and some parts of my hair purple :( i worked so hard to get a nice pretty blonde and now im brown and idk how to fix it.
DOESNT WORK FOR DARK HAIR
DOES NOT WORK FOR DARK HAIR. the box shows dark brown hair is suitable it doesn't work. First day I dyed it my hair was too oily and looked greasy. Second day of washing even using colour safe hair products you can't see the colour. Paid full price and waste of money
UsedB61 and my hair...
UsedB61 and my hair turned out brown with grey greenish tinge how can I fix it
Good Product
great product !! it lasts great, my only problem was that the dye turned pink instead of purple (?) not too sure why but it still looks nice !
WOULDN'T RECOMMEND
Seriously mad "leather black is reddish blackish I'm so disappointed this is my first time trying this hair dye and so far this is the worse I'm sorry even the dollar store hair dye works better than this
Basically grey hair dye
DO NOT put this on your hair. Not even a minute after putting in on my hair it was turning it dark grey. Ive been trying to take off the patchy grey from my hair and it won't come off. My hair was the color of a vanilla cake before and now its the color of a dirty mop.
Still heartbroken more then a year and a half late
I used this product over a year and a half ago, it ended up burning my scalp, and nearly all of my hair falling out. My hair will still not grow out and I was never even written an apology, or anything. Super dissapointed in this company. My hair is now so brittle and its scary to even brush it. I still have left over marks from where it burnt my skin, and have been very depressed since this has happened
Nice
I used this all the time love love it and I have black hair with blue and take out then I did tanner after love it now I carry this in my solan
Not the best for gray coverage
Tried Feria for the first time in 62 iced brown, it did not cover grays well. I was hoping for better from L'Oréal