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L'Oreal Paris

Superior Preference, Permanent Hair Dye Medium Red Brown

79%
of reviewers would recommend this product to a friend.
1 ea
$20.99ea
  • $20.99/ 1ea
Plus tax

Product availability and price subject to change based on offers available at pick-up or delivery time.

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Currently in stock at Real Canadian Superstore Gerry Fitzgerald Drive

L'Oréal Paris Superior Préférence is a premium permanent hair color, delivering a salon-quality result at home. Its unique gel-oil formula ensures precise application and optimal adherence for rich, luminous color that defies fading for up to 9 weeks. Paired with our Shine Protect Conditioner, enriched with a UV filter and Vitamin E, this system leaves hair 10x stronger* and radiantly shiny while providing flawless 100% grey coverage.

  • Up to 9 Weeks of Fade-Defying Color: Achieve impeccable hold and vibrancy with our high-tenacity dye technology that resists fading for weeks; enjoy rich, luminous color that stays true.
  • 10x Stronger Hair: Experience enhanced durability with our complete coloring system, which reinforces the hair fiber against daily damage and styling for a healthier look and feel.
  • 100% Grey Coverage: Enjoy a uniform and natural-looking result that perfectly covers even stubborn greys for a rich, sophisticated finish; ideal for all hair types and textures.
  • 2x More Shine: Reveal mirror-like luminosity and silky softness with a conditioning treatment designed to polish and protect every strand for a healthy-looking, radiant glow.
  • No-Drip Gel-Oil Formula: Master the art of at-home colouring with a premium texture that ensures precise application and optimal adherence to the hair without the mess.

Product Number: 21647373_EA

Ratings & Reviews

3.9
164 ReviewsWrite a review
79%
of reviewers would recommend this product to a friend.

Ratings Distribution

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Most liked positive review

Beautiful!!

I have dark long thick brown hair so I had to lighten it and that took a lot of time but it was worth it. Its my first time ever dying my hair and when I was finished my hair came out great!! My color looks just like it does on the box I was definitely not disappointed.

Versus

Most liked negative review

Wrong Color then what was in box

Bought the Feria M26 "Violet Eclipse" yesterday and dyed my hair... I had previously used the same brand and similar color "Midnight violet" V28 back on November 22, 2023. There were no products in my hair before I dyed it the M26 last night. I processed it as directions said. When I washed it out p...