- $13.49/ 1ea
Product availability and price subject to change based on offers available at pick-up or delivery time.
Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara™. Our clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. We also ensured that our newest mascara is smooth and buildable—no clumps or smudging—making it the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye. What’s more, we tested our product to ensure it is suitable for sensitive eyes and contact lens wearers, so go ahead and magnify lashes to your chosen intensity! And because we love the environment as much as we love your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.
- Gentle, buildable mascara lengthens, lifts, and conditions, ultimately creating a flawless, long-lash look without clumping, flaking, or smudging
- Formula is enriched with a lash-caring complex of plant-based waxes and conditioners to nourish for healthy looking eyelashes
- Brush is made of 100% plant-derived bristles that evenly coat lashes from root to tip; packaging is made with post-consumer recycled materials
- Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, Triclosan
- As always, hypoallergenic; ophthalmologist tested; clean; cruelty free; fragrance free; suitable for sensitive eyes and contact lens wearers
Product Number: 21736540_EA
We do our best to be accurate with respect to the advertised ingredients, nutritional information, product images, country of origin, and descriptions listed on our app/website. As this information may be changed by manufacturers at any time, we strongly recommend that you always read the product packaging carefully for the most current and accurate ingredient, nutrition, country of origin, or other product information (including warnings) before using or consuming any products. If you have food sensitivities or allergies, you should always read the actual product packaging to ensure safety of the product for your situation. Please do not solely rely on the information provided on this app/website.
We may, at our sole discretion, limit or cancel quantities purchased to ensure reasonable requirements and availability for all customers.
Most liked positive review
I love this mascara!
I received this complimentary product for my honest review. This mascara is fantastic! I feel like I am forever searching for new mascara because I do have fairly sensitive eyes and most formulas irritate them. Often when I wear eye make up, it will gather in the inner corner of my eyes. Did not ...
Most liked negative review
Didn't quite take my lashes there!
So let me just start off by saying I have itty bitty lashes. So it's very rare that a mascara can buy itself, or on its own without being paired will lengthen or lift my lashes. Which is why most of the time I opt for falsies. That being said, this mascara did go on easily. I just didn't like the ac...
Reviewed by 648 customers
My new holy grail mascara!
This mascara is fabulous for getting all of your eyelashes coated, zero clumping, smooth glide and no raccoon eyes! Gives amazing length, lift and makes your eyes pop! Does it get any better? Please don't discontinue this mascara Almay! It's THAT GOOD!
Sensitive Eyes Still Irritated
This formula is supposed to be hypoallergenic? It bothered my eyes greatly about 4 hours after putting it on. It also doesn't lift my lashes like I wanted. Ridiculous.
Only black
I love Ellalmay make up, but I cannot find a brown mascara
My all time favorite!
As someone who has somewhat sensitive eyes, finding a mascara that i actually like and doesn't bother my eyes can be difficult but this one is truly amazing! Highly recommend!
Length and lift mascara, black brown
I bought this mascara and it is really horrible. So dried out that it crumbles when you use it. Blackish tiny crumbs on my cheekbones and under my eyes.
Length and lift mascara
This mascara is a really good base and I love using this as my first mascara to put on my eyelashes. For your very first time ever getting my skirt. This is very well recommended for your eyelashes. 
Easy to get off Access
The length is so good stays on for a very long time I use it every day I always get compliments  people even think I have fake eyelashes on but it's really my real ones
Doesn't Burn!
Until the last year, I could use any mascara without issues, and now, as I've developed crazy allergies, almost every type of makeup burns my eyes and sings to the point of being completely unbearable to wear. I have dry eye and literally I have tried any mascara I could find that was advertised as hypoallergenic. Only 2 haven't been complete failures where I threw the entire tube away after one use. This mascara, by Almay, I legit told my girlfriends after day 3, we have a winner and they have all bought it. It even resembles false lashes it applies so beautifully. It's not waterproof, but as I sweat, cry, or it rains, a simple issue wipe is all it takes to wipe any residue, and there is so much mascara on my lashes, only one coat is needed. This is a lifesaver. I'm now working on researching the rest of be Almay line to switch to their products completely. Don't mind the silly face photo, just check out the lashes after one coat!
Black smudge eyes
This mascara looks great when you apply but after a few hours I have black smudging below my eyes. Terrible. Throwing it away.
Clumping
I have always used Almay mascara. Bought waterproof length and lift and took it on vacation and had to go out to buy another brand. It clumped so much, I couldn't use it. Very disappointed.