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Nice N' Easy

Born Blonde Home Bleach Kit

1 ea
$15.49ea
  • $15.49/ 1ea
Plus Tax

Product availability and price subject to change based on offers available at pick-up or delivery time.

Get this item with your grocery order.

Currently in stock at Real Canadian Superstore Gerry Fitzgerald Drive

Born Blonde system helps condition & moisturize your hair, after blonding. The longer it’s on, the lighter you go. Roots to ends, get any level of blonde you want. You're in control! For all hair shades, blonde to black, up to 6 levels lighter, with natural oils.

Product Number: 21082840_EA

Ratings & Reviews

3.9

713 ReviewsWrite a review
52%
of reviewers would recommend this product to a friend.

Ratings Distribution

Most liked positive review

Great at-home blonde

I previously was salon blonde for over 5 years, then after having a child I allowed my natural red/brown hair to grow out. I then used Loreal Preference (twice) to try and go blonde again without visiting the salon. That brand turned my hair yellow, even waiting the full amount of time and using a s...

Versus

Most liked negative review

It is claimed to be...

It is claimed to be the same, that Clairol only changed the label and packaging... I think not!

Reviewed by 713 customers

Ingredient change

Submitted 3 months ago

By Kdhtsr

From Virginia

Verified Reviewer

Why are the ingredients list different on the new package with the same UPC code? The sample on the boxes even show different shades of blonde. Why did the product change? Is the new box product not going to lighten my dark hair to the same light blonde as before?

User submitted media
Box pics

Bottom Line Yes, I would recommend to a friend

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Bad bad product

Submitted 3 months ago

By Zlato

From undisclosed

Verified Reviewer

This is the most horrible product that I have ever bought now that I just scratched my scalp trying to pull out strands, but the holes quickly broke and tons of hair started pulling out is definitely not for a long hair. This is so bad.

Bottom Line No, I would not recommend to a friend

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Changing box packaging constantly.

Submitted 3 months ago

By Christi123456789

From undisclosed

Verified Reviewer

You changed the box again. What keeps happening. Where is the old frost and tip! Did it change. Are the ingredients still going to frost my hair the same? You're ruing the brand.

User submitted media
What happened. Are they the same?

Bottom Line No, I would not recommend to a friend

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Wish I could buy extra anti breakage masque to use

Submitted 3 months ago

By Etc. 5468

From undisclosed

Verified Reviewer

Using it for 30 years! Perfect! Use it once a month. Never disappointed

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Hands down my favorite. Hope it's not discontinue!

Submitted 5 months ago

By Gambling

From undisclosed

Verified Buyer

I have used this product over 30 years. The box has changed but product remained the same… even changing from two powder packets to one inside.. the color results had been consistent. Being a hairstylist/ manager in a large company no other product line could compare. I'd often have reps ask me to go in the other room when someone was asking for platinum blonde. I myself rarely got anything close in salon and nothing close on my own hair without lifting and toning all day. I will say I'm now having absolutely no luck finding this product anywhere. I hope I didn't tell too many people my secret because I have always get compliments on my hair and people are amazed at how healthy it still is going from level 7 to platinum. Please tell me this isn't discontinued!!

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Good product but…

Submitted 1 year ago

By Rebel77

From undisclosed

Verified Buyer

This is a great product and have been using it for many years. I just bought a new box and I could barely get the cap on. It's so small. It gave me a raging headache it was so tight.

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Almost 5 🌟 stars

Submitted 2 years ago

By MESSICA

From undisclosed

Verified Reviewer

I first tried this box wonder a year ago. I didnt trust myself or have the patience for the cap 10yrs ago. Sometimes I freestyle and cap. This kit was 19$ and it didn't come w directions, a spatula, gloves or cap. I feel Robbed bc I only needed the cap this time. Other than that it would get 5stars. It would be nice if Clairol could do something as the kit was delivered and non refunded.

Bottom Line Yes, I would recommend to a friend

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BSF DISPENSER TIP!

Submitted 2 years ago

By KELLY1964

From Jacksonville, NC 28540

Verified Reviewer

They really need to change the type of dispenser for this product! The color was so thick it wouldn't come out of the tube! I had to cut the tip 4x! Resulting in different shades of blonde all over my head!!! Looks Terrible! DO NOT BUY!!

Bottom Line No, I would not recommend to a friend

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Born blonde

Submitted 2 years ago

By Blondi

From undisclosed

Verified Reviewer

Been using product for over 16 years and love it my hair is very dark, I actually live it on for hour and half with plastic bag over it its the best lighting I've had

User submitted media
Born Blonde results

Bottom Line Yes, I would recommend to a friend

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Liked the kit, very disappointed that can't use e

Submitted 2 years ago

By Suefou

From Dieppe NB

Verified Reviewer

Bought the Clairol Frost and tip twice lately. Problem is the cap must be for a child?? Cannot put cap on whatsoever. Frustrating .. I had to use a cap from another brand highlighting kit.

Bottom Line Yes, I would recommend to a friend

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