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Product availability and price subject to change based on offers available at pick-up or delivery time.
Currently in stock at Real Canadian Superstore Gerry Fitzgerald Drive
Product Number: 21082840_EA
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We may, at our sole discretion, limit or cancel quantities purchased to ensure reasonable requirements and availability for all customers.


5 Stars
388
4 Stars
101
3 Stars
78
2 Stars
26
1 Star
121
I previously was salon blonde for over 5 years, then after having a child I allowed my natural red/brown hair to grow out. I then used Loreal Preference (twice) to try and go blonde again without visiting the salon. That brand turned my hair yellow, even waiting the full amount of time and using a s...econd box. I waited a week then chose Born Blonde by Clairol. Within 15 minutes my yellow and red tone are GONE! I'm very pleased. I still have dark tones (not red) underneath, but I rinsed the upper part of my hair and am allowing the bottom to develop further and I'm so pleased! Fantastic at-home alternative to salon blonde. I do recommend using a blonde shampoo and purple shampoo once a week to keep out the brass if you are naturally red like me.
It is claimed to be the same, that Clairol only changed the label and packaging... I think not!
Is Clairol Born Blonde Extra Blonding the Same as Born Blonde. Did The Box Change. Has A Different Picture Says Extra Blonding. Do I Leave in My Hair Same Amount of Time as Born Blonde.
Why are the ingredients list different on the new package with the same UPC code? The sample on the boxes even show different shades of blonde. Why did the product change? Is the new box product not going to lighten my dark hair to the same light blonde as before?

This is the most horrible product that I have ever bought now that I just scratched my scalp trying to pull out strands, but the holes quickly broke and tons of hair started pulling out is definitely not for a long hair. This is so bad.
Submitted 4 months ago
By Christi123456789
From undisclosed
Verified Reviewer
Reviewed at
clairol.com/en-USYou changed the box again. What keeps happening. Where is the old frost and tip! Did it change. Are the ingredients still going to frost my hair the same? You're ruing the brand.

Using it for 30 years! Perfect! Use it once a month. Never disappointed
I have used this product over 30 years. The box has changed but product remained the same… even changing from two powder packets to one inside.. the color results had been consistent. Being a hairstylist/ manager in a large company no other product line could compare. I'd often have reps ask me to go in the other room when someone was asking for platinum blonde. I myself rarely got anything close in salon and nothing close on my own hair without lifting and toning all day. I will say I'm now having absolutely no luck finding this product anywhere. I hope I didn't tell too many people my secret because I have always get compliments on my hair and people are amazed at how healthy it still is going from level 7 to platinum. Please tell me this isn't discontinued!!
This is a great product and have been using it for many years. I just bought a new box and I could barely get the cap on. It's so small. It gave me a raging headache it was so tight.
I first tried this box wonder a year ago. I didnt trust myself or have the patience for the cap 10yrs ago. Sometimes I freestyle and cap. This kit was 19$ and it didn't come w directions, a spatula, gloves or cap. I feel Robbed bc I only needed the cap this time. Other than that it would get 5stars. It would be nice if Clairol could do something as the kit was delivered and non refunded.
Submitted 2 years ago
By KELLY1964
From Jacksonville, NC 28540
Verified Reviewer
Reviewed at
clairol.com/en-USThey really need to change the type of dispenser for this product! The color was so thick it wouldn't come out of the tube! I had to cut the tip 4x! Resulting in different shades of blonde all over my head!!! Looks Terrible! DO NOT BUY!!
Been using product for over 16 years and love it my hair is very dark, I actually live it on for hour and half with plastic bag over it its the best lighting I've had


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