This is the only tube of toothpaste my kids will use. The bubblegum flavor is their favorite and they can tell if I get a different brand! Plus, I like the standing packaging.

Brushing time just got way more fun around here thanks to Crest Kid's Cavity Protection in the Bubblegum flavor! 💕 My little one actually asks to brush their teeth now (which is a win all on its own 😅). The bubblegum flavor makes it feel like a treat, while I love knowing it's protecting against cavities and keeping those smiles healthy and strong. 🦷✨ It's gentle enough for kids but still gives that fresh, clean feeling — plus, no complaints about "mint being too spicy" anymore! 🙌 If you're trying to make brushing time easy and fun, this is the one to grab!

I bought this for my granddaughter. She likes the bubble gum taste. She does a great job at brushing makes it effective. The price is good. The packaging is good.

I think my kid loves this toothpaste, but man it smells so disgusting. I'm not sure the texture is too great either, it seems grainy. The ingredients are also not super appealing. I think it does the job though.

I too get extremely tired of the products I use changing. As one reviewer says, from emailing the company she found that crest cavity protection plus is the same as the crest cavity protection. But I had to come to this site to find out and this is not the first place I looked for the answer. Please just leave well enough alone and stop wasting our time.

I used to use Pro-Health Whitening, tasted great, but according to some responses by Crest on this website they added an "Amino Acid Technology" to make the stannous fluoride or something more effective and the flavor is now disgusting. Because of this I switched to Crest Cavity Protection Regular Paste, same thing I grew up with and tasted great, now I can't find it in stores but there is a Crest Cavity Protection Paste Plus and now it tastes like crap. Was the amino acid that was added to the Pro-Health Whitening added to the Cavity Protection Paste?

My kiddos LOVE this tooth paste!! And as a parent of 3 young children, I love the price for such a loved item in my home. The packaging varies to me depending on where I purchase this item. Sometime s it comes in a cute decorative box or a cute stand alone tube that is seal for safety.

We love Crest products in our house. I use the whitening toothpaste and strips and boy do they make a difference. This toothpaste is perfect for in between brushing with the whitening toothpaste.

I use this toothpaste every day. It has a fresh mint flavor that's not overwhelming, with a creamy texture that feels nice while brushing. My teeth feel clean and fresh afterward, and the simple packaging is practical

As an adult I love cute toothpaste and I really like this one. It tastes good. The texture of it is not grainy so good for sensitive teeth. But at the same time it cleans well.