Forming Cream
American Crew

Forming Cream

84%
of reviewers would recommend this product to a friend.
85 g
$24.99ea
  • $29.40/ 100g
Plus tax

Product availability and price subject to change based on offers available at pick-up or delivery time.

Get this item with your grocery order.

Currently low in stock at Real Canadian Superstore Gerry Fitzgerald Drive

This item may be substituted with a similar item by your personal shopper. If you do not wish to allow substitutions, you can adjust your preferences in your cart.
Easy to use styling cream works wel lfor all hair types. Carnauba was and glycerin yield strong hold with pliability and a natural shine.

American Crew.

Official Supplier to men

Product Number: 20937606_EA

Nutrition Facts

  • Serving Size Per 0 g
% Daily Value*
Calories0 cal
Fat0 %
Carbohydrate
Sugars0 g
Fiber0 g0 %
Protein0 g
Potassium0 mg0 %
Cholesterol0 mg
Sodium0 mg0 %
% Daily Value*
Calcium0 %
Iron0 %

*5% or less is a little, 15% or more is a lot

The values stated are approximate and may not be fully representational of this products vitamins, nutrients and ingredients.

Ratings & Reviews

4.4

126 ReviewsWrite a review
84%
of reviewers would recommend this product to a friend.

Ratings Distribution

Most liked positive review

Can't live without this product

I hardly consider myself fashionable, so I can't believe I'm here writing a review on a hair product...but I can't live without this forming cream. Without any product in it, I have what I best describe as 'poofy' hair. Not quite curly, definitely not straight...if this were the 70s, I'd be made in ...

Versus

Most liked negative review

Add Secure Wrap

Every time I buy this from anywhere is looks like someone put their finger in it. There needs to be a secure wrap that doesn't allow it to be opened until after purchase. Very frustrating to see something tampered with that I like to use.

Reviewed by 126 customers

Awesome features

Submitted 2 years ago

By Alamo

From California Los Ángeles

Verified Reviewer

Been using this now for years and totally love it, perfect styles every time .

Bottom Line Yes, I would recommend to a friend

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The best!!

Submitted 2 years ago

By Pete White

From undisclosed

Verified Buyer

I wear my hair short And like to keep it shaped as it grows All other creams are thick or do bot hold up ver well after a few hours. This one is amazing. Keeps this old man styling

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Buyer Beware

Submitted 2 years ago

By TrufstMee

From undisclosed

Verified Buyer

This stuff is garbage and a waste of money. Just look at the ingredients. It is car wax at 1,000 times the price. I just used it for the first time and threw it away. I need to wash the sticky out of my hair. My hair is flat and sticky and a mess and I have beautiful full and slightly wavvy hair. This is a useless and expensive scam.

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Consistency

Submitted 2 years ago

By Bud1

From undisclosed

Verified Reviewer

Why did you change the formula with this product!? The forming cream is completely different, the cream is more liquid than before. Consumers should have been notified since the product is pricey.

Bottom Line No, I would not recommend to a friend

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Product quality

Submitted 2 years ago

By Hunterdog

From Country

Verified Reviewer

The product is zNOT consistent. It changes quality each time its purchased.

Bottom Line No, I would not recommend to a friend

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Great Product

Submitted 2 years ago

By Big Fella

From Indianapolis, Indiana

Verified Buyer

I have been using this product for over a year. Best results are when you apply wet , style as desired. Excellent results. Highly recommended

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Easy to apply on hair.

Submitted 3 years ago

By samsamne

From undisclosed

Verified Reviewer

This cream helps hairs be formed like the way we want and SUPER EASY to apply on hair. After making hair to be dry, put a tiny cream to areas need to be formed. Its smelling is like milk and honey. I'd suggest this product for my friends next time. GREAT!

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Forming Cream is my Main Squeeze

Submitted 3 years ago

By MStarr

From Austin

Verified Reviewer

It's my go to hair product for every day use...I have thick, long, dark hair and it holds up well

Bottom Line Yes, I would recommend to a friend

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Granddaughter says I'm pretty.

Submitted 3 years ago

By johnnypipe

From Wausau, WI

Verified Buyer

I have been looking for a product that would hold my style all day without being oily and to stiff. My barber introduced me to this American Crew Forming Cream and I love it. Plus, it has a nice clean scent. I won't be without it and highly recommend you give it a try.

Bottom Line Yes, I would recommend to a friend

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it makes your hair look wet because it's a "cream"

Submitted 3 years ago

By Tyler Bergsten

From Minnesota

Verified Reviewer

I prefer when my hair looks more natural with a hair product, so this wasn't for me because it made my hair look stiff and when you looked at it you could tell there was hair product in my hair. If you're looking for a natural look that's soft and holds well i would go for the Aveda pure-formance grooming clay. I've been using it for a LONG time and it's the best hair product i've ever used. It works for longer hair, but you'll end up using a lot of it (because longer hair in general requires more product) but i recently cut my hair so it's a bit shorter now, and it's PERFECT. I literally use one finger of the Aveda, rub it around in my hands, and then put it in my hair and BOOM, my hair is perfect for the whole day with a soft and natural look. For reference my hair is pretty thick, about 3-4 inches, and i like to style it like Shawn Spencer from the tv show Psych. The only downside is that it's pretty expensive compared to other hair products, but i'd say it's totally worth it for the supreme quality. Plus, one container of it should last at least 3-4 months if you're using one finger of it a day like me. (and like i said earlier, you really only need that much of your hair is anywhere between 1-5 inches!

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