Natural Instincts Bold, V26 Violet Passifora, permanent hair dye with 0% ammonia
1 ea- $9.00/ 1ea
Product availability and price subject to change based on offers available at pick-up or delivery time.
GENTLE AND BOLD, GLOSSY COLOR FOR UP TO 8 WEEKS, EVEN ON DARK BASES. Here's to the bolder color you want, with the moisture you love! Natural Instincts Bold gives you gentle and bold, glossy color for up to 8 weeks, even on dark bases. With argan oil, açaí and guarana extracts and VitaBoost Color Amplifier, get smooth & moisturized hair with bold color. 0% ammonia, and no animal derived ingredients. It's ideal for dark bases and all hair types & textures.
- BOLD BUT GENTLE COLOR: Bold color with argan oil, açaí and guarana extracts - and powered by VitaBoost Color Amplifier for 8 weeks of bold, glossy color.
- IRRESISTABLY MOISTURIZING: The Moisture Shine Mask will boost that glossy shine and keep that bold color locked in.
- 0% AMMONIA, NO ANIMAL DERIVED INGREDIENTS: Only the bold color you want with the moisture you love.
- FOR DARK BASES & ALL HAIR TYPES: Bold color that's ideal for dark bases and is gentle to all hair types & textures.
Product Number: 21508322_EA
We do our best to be accurate with respect to the advertised ingredients, nutritional information, product images, country of origin, and descriptions listed on our app/website. As this information may be changed by manufacturers at any time, we strongly recommend that you always read the product packaging carefully for the most current and accurate ingredient, nutrition, country of origin, or other product information (including warnings) before using or consuming any products. If you have food sensitivities or allergies, you should always read the actual product packaging to ensure safety of the product for your situation. Please do not solely rely on the information provided on this app/website.
We may, at our sole discretion, limit or cancel quantities purchased to ensure reasonable requirements and availability for all customers.
Most liked positive review
Over 50 and fabulous!
I am a natural blonde but my natural color was washing me washed out. My hair was dull. I missed my spunk of the red hair I had as a child. Boy did this hair color deliver! I love it, and it was so easy. So if you are over 50 and want to channel your inner wild child like me...go for it!
Most liked negative review
There is NOTHING Auburn about the 6R Light Auburn.
There is NOTHING Auburn about the 6R Light Auburn. It is burgundy. It has violet tones (you see them during the pause time) in it and not an inch of orange/copper in sight. The picture on the box is totally misleading, I'm not happy. I had golden natural (my hair gets paler/golden during summer) hai...
Reviewed by 68586 customers
Crazy Color!!!!
My natural color is I a light brown with red highlights, auburn. This turned my gray roots into a slightly darker version of Lucille Ball's orange/red color. It's great if you want to look like a circus clown. 🤡
Too dark
I got the dark warm brown. My hair before wasnt super dark but I thought this color was beautiful. Its definitely dark almost too much. Also the one glove was missing a finger and was split on the side


Great! But leave it on gray roots for 20 mins 1st
While I don't love the smell of this I love how my hair came out! It was very red before and the roots which are mostly white were like a yellowish due to me doing a permanent root coverage with an 8A/8N combo. Doing 7 Dark blonde made my hair looks so even and shiny, although it didn't remove the red. I did have to go back and put some more on the roots for 20 mins after blow drying though. Next time I will do the roots for 20 first, then the mids to ends for 20. Maybe 7A will be the way to go next time?



Damaging & does not lighten
I bought this thinking I had grabbed Garnier Fructis because of the green colored box. Well, what a mistake ! It left my hair incredibly dried ! Also, the color was meant to be lighter than the color I had last bought (from Garnier Fructis) - it did not lighten all & the Garnier was an actual darker color and it managed to dye my hair the color it was meant too
Finally found a non brassy color 5C
I have highlighted dirty blonde hair. I wanted a change and less upkeep. I have a few grays, but didn't really need coverage for that. I was looking for something not give me "orangey" tones, since I tend to pull that way. Extremely impressed-no orange and very vibrant. Hair looks glossy. Not sure how this will fade yet. Very pleased and will apply again.
Rose Gold Blonde is the best!
7RG is the most beautiful natural looking red shade ever! I buy it in bulk so that I'm never without. I always get so many compliments on the color of my hair. Everyone thinks I'm a natural redhead and when I tell them it's from a box, they are shocked! Please don't stop making this color!
Disappointed
It states that this product doesn't contain phenylenediamine however after reading the ingredients it clearly states that it does. I have had some allergic reaction to that ingredient so when I read that it doesn't contain said ingredient I purchased 2 boxes only to find it does. I feel like I have been mislead 😕
Color is different now
This used to be a great color. Now, it turns my hair a reddish, golden color. Rusty-looking. It seems something has changed in the formulation. Very dissappointed.
I go between this and ...
I go between this and 5A occasionally depending on which undertone I'm going for. Both do a stellar job at darkening my medium brown hair, since this is demi permanent and deposit only. Lovely color.
Not great disappointment
Definitely not the same like before , there is no allergy molecule added in this one like the previous one in white green packaging, I used this and my scalp is irritated and have tingling and dandruff! Why change it when was good before ?!









