The dye does work well but I bought this looking for a permanent purple hair dye unfortunately it's not purple at all. It's more of a red. So disappointing.

Disclaimer I did dye over a different color that was mostly faded out. Even then the dye did dye over it pretty well unfortunately it's more just red and not really purple. At the very least very heavy red undertones. I personally don't see any purple.

I used this over my 1N hair extensions and the glare is beautiful Or added depth and definition to my hair extensions and brought them back to life

I really like this hair color! Throughout the dye process, the dye did not drip everywhere like it usually does with other hair dyes that I have tried. The smell was not over powering and I feel it did a great job covering all my natural color. I was quite impressed with the color but it did turn my hair a bit more red than dark purple. Overall I really like the quality of this product and will definitely look into other shades in the future when looking for new hair color!!

I like the color its been a week since i painted my hair and it feels great im in love with the results . I do recommend this product.

I alwaysbwanted to have this hair color and now that I have the opportunity, I tried it and I love the result. My hair feels so soft and looks incredibly healthy.

I used this product on a family member rather then myself but she loved it. The color and shine were beautiful. I grew up with a cosmetologist mother, so I can't say I recommend using store bought hair dye but if it's something your open to doing anyways and you want a beautiful soft purple finish this is your stuff!

I loved the color!!! I actually use this brand to dye my hair but I usually dye it a reddish color but I tried this amethyst color and it's beautiful! The way it just shines in the sun 😍 It didn't smell too strong and it didn't make my scalp itchy, definitely recommend this color because it'll look amazing on you!

I am so happy with the product. The color is so pretty!! Had this product in the complimentary of Influenster and I love it!

Love this color its so pretty. My hair feels nice and soft without being fried like most box products. I have use these products in the past and still like them. I also use many other garnier hair and styling products. This is a great brand that is also affordable.