Keratin Color Permanent Hair Color Cream, 2.0 Soft Black

Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 2.0 Soft Black - Professionally-inspired hair color for women. This permanent hair dye provides rich, striking color on all hair textures - with minimal damage*. The Keratin hair color formula was developed with professionals to provide professional-quality hair color and brilliant shine. In addition, our Anti-Breakage Technology creates bonds and strengthens your hair, leaving your hair 5x stronger** after coloring. Keratin Color also reduces frizz by providing humidity resistance for 72 hours.*** Our pre-color serum containing Vitamin B6 and Collagen, primes the hair. We recommend repeating the application of the hair dye in tube every 4 weeks for even color from root to tip. *Against combing breakage on damaged hair vs. untreated. **Against combing breakage on damaged hair vs. a non-conditioning shampoo. *** vs. untreated hair in high humidity conditions.